There are many marketing strategies that can lead to a great online presence.
Some are simple enough to implement, like having a mobile responsive website, presence on all the major search engines, and great online advertising campaigns.
Others aren’t as straight forward, like how to increase traffic from your social outlets.
Even though Social Media is somewhat of a new player to the online marketing game, it is one of the most powerful and effective ways to gain an audience.
Here’s some tips and tricks on how to better your company’s Social Media Marketing.
More than Facebook
The concept of promoting on social media outlets shouldn’t be new to anyone who owns a business. Most companies at least have a minimum presence on outlets like Facebook and Twitter.
What some businesses don’t know is there’s more to social media than posting on Facebook or Tweeting, because there are plenty of outlets that many businesses don’t consider.
Some other major Social Media Platforms include:
- Tumblr
- Pintrest
- YouTube
- Google+
The list can go on and on, and some of these platforms can provide large gains for certain businesses, which is key to gaining a customer base.
Location, Location
Having a Social Media Marketing Campaign can do wonders for businesses, but only if it’s done properly and works side-by-side with your current Online Marketing Strategy.
A big take-away is to find the right location.
There are hundreds of social media networks out in the web, including the major ones listed above. Choose a small sample first and quickly determine which will work best for your business using the proper reporting tools and metrics to gauge your Social Media Marketing Campaign’s success.
The great thing about Facebook, Twitter, LinkedIn and Google+ is that it’s very fan base is large enough to cover a large variety of industry specific audiences. We recommend to all our clients to start building a following on these four platforms as a base for their Social Media Marketing Campaign but not always with the same game plan.
If a business succeeds at these areas, then they should start looking into places like Tumblr, which will give you a more specific audience base because it’s based off interests.
Keep Posting
In order to have a successful Social Media Marketing Campaign, businesses also have to make due with the fact that it isn’t a one-time deal.
Social Media is a constant procedure, this is due to the fact that one post will normally reach 12% of your followers. So if you post to an Audience of 10,000 one day, you can normally expect to reach 1,000-2,000 of those followers before your post falls into the social abyss below the fold and is never seen again.. Or at least not till Throw Back Thursday.
A business should have a weekly schedule of posting on each outlet they are on with a strong focus on their audience’s interests or hobbies. It makes a considerable difference when you have a great content strategy and are keeping up with the demand for new content.
How Webaholics Can Help
These are just some things to keep in mind with Social Media Marketing, but there’s always more that can be
done to help reach your business goals.
Our Team at Webaholics has a vast knowledge base with Social Media, and are involved with our Clients Social Media Marketing Strategies on the daily.
We can help manage any major social media account from Facebook to Google+ and everything inbetween. We are also experts in Paid Social Media Marketing, to provide your business with a larger fan base.
Social Media isn’t going away anytime soon. It’s continuing to evolve everyday. It’s a great opportunity to find customers when used effectively.
If your business is interested in starting a Social Media Marketing Campaign with Webaholics, give us a call at (801) 432-0676 or email us at info@webaholics.co.
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