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Why Images Are Important in Your Website Design

By March 14, 2022No Comments

Along with your copy, images are the most important aspect of any website design. The images on your website play more of an important role than just a pretty picture. Your images make your visitors feel connected and comfortable on your website. They can also help in getting your viewers attention in this fast moving, mobile world. Your images can be photographs, but they can also be infographics, cartoons, and other visual elements. In this post, we will go over why images are important in your website design.


The most obvious reason for having images on your website is to add to your website design. You want to make sure you’re using updated and high quality images. Potential customers don’t want to see an old or blurry image of your product. Make sure your images are relevant to your business and flow nicely with your branding.

Click here to read why branding is important to your website.


If you’re running an e-commerce business, images are a crucial part of your business. Customers need to see many images of your product before they decide if they want to purchase or not. If a customer can’t physically see and touch your product, you’ll need to provide as many high quality images and possibly videos of your products as possible. The chances of your product selling increases drastically when you have high quality and professional images on your website.

Converting Leads

When it comes to increasing your site’s user engagement, both content and images can achieve this. Images can help result in longer visit times for users, which in turn, allows you more time to sell your products. High quality images can help you convert your online leads by bringing more viewers to your website.

Once a potential customer sees your website is professional and high quality, they are more likely to become a loyal customer. Images are a great way to build trust with your customers.


Optimizing your images with captions and metadata is a great way to enhance your SEO. Doing this helps in creating more content for search engines to index. It can also help with web search  results as well as image search results. Make sure that your images are the right file size, responsive, and scalable so your website loads quickly on any device. Using alt tags and titles to describe your images can help boost your SEO as well.

Social Media

Having high quality images allows you to use them on your social media accounts as well as your website. This is a great way to bring continuity to your business and connect your social media and your website together. Images play an important role when it comes to spreading the word about  your business.

Make sure to keep your images in line with your branding strategy so everything is cohesive throughout your website, social media, and brand. Posting your images on social media can also help direct some new visitors to your website.

Images have become the number one way to deliver information quickly on the internet these days. Using images and infographics on your website can help your visitors learn what they need to know about your business in a quick and easy way. High quality images help build trust in your potential customers and can help generate lead conversions. Your images play a huge part in your website design and can help build your branding as well.

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