A Match Made in… The Internet
It’s a romantic time of the year, which makes us reflect and evaluate our appearance to others. This also should question our businesses appearance, and especially, content. The inside is what matters, right?
When you hear the font “Comic Sans” do you think of childish and outdated? We’re taking a look at all of the attributes of an up-to-date website.
It’s crucial to a business that has an online rapport to stay current with its material. This is just like the idea of swiping right or left on Tinder- give your website content that attracts customers within the first second of looking and reading.
1. Show Why you’re better than the other guys
If your website continues to update its features and services, offer current promotions (that last in a certain time frame), and look credible, you’re already showcasing a unique opportunity for visitors.
It helps to subscribe specific keywords with “Google Alerts” to stay informed on updates that are relevant to your businesses market. This way, you will never be out of the loop.
2. Boost your SEO
People aren’t interested in yesterday’s news, and neither are search engines!
Search Engines crave updated sources. Like relationships, you have to give your website consistent attention. Fresh ideas and current content will improve results with traffic.
It has been proven that most of the time, people are online on their phones more than laptops on a daily basis.
If people want information on a company from their website, they don’t want to use the very tip of their finger to navigate from page to page.
Think of all the times you wanted to know if you were choosing the right place for a service/product. A website design for phones gives a greater amount of reassurance to a greater amount of people.
4. Photos – Looks Matter Too
Avoid looking like a school PowerPoint project that someone put together the day before it was due. Take time on deciding what helps support the content and overarching message your business is trying to convey.
Original photos or derivative works can get the message across immediately, and now people have something that will come to mind when thinking of your business. Vague, original, and cliche photos can bore and make visitors question if they’re on the same website they were just on.
5. Show them what they want – what they really really want
Call to actions are a great start for content on any website. But making them easily accessible right from the landing page reaps great results.
Research some info on bounce rate, as it’s a good model to use when refining your website.