The contact page is one of the main pages any website should have. For service-based businesses, such as ourselves, it’s one of the most important pages. It is used for the main point of conversion. For online shops, it can serve as an opportunity for customers to contact the business. The contact page often becomes an afterthought for many businesses. It can make a huge difference in your conversions to have a well-designed contact page. Here are 6 essential features for your contact page.
1. Actual Contact Details
If your only method of contact is a contact form, you could be missing out on a lot of inquiries. Some people may only have a quick question to ask. They also may want to contact you at a later time and can’t do that if you don’t have any contact information.
You should include as many methods of contact as you can. If you’re going to be unable to answer the phone at certain times, make sure to include information like that as well. At the minimum, the contact page should include at least two of the following:
- Contact form
- Email address
- Phone number
- Physical address
- Mailing address (if different from physical)
2. Social Media Links
Social media has taken over the internet in the last few years. Having social media can play a huge part in your brand and your business. It can also be one of the main points of conversion for businesses today. Putting your social media links on your contact page is less about customers actually contacting you on there. It’s more about growing your following and creating a better chance of them becoming recurring customers. This is one of the essential features of your contact page.
3. The Location of Your Business
Including the city and country of where your business is located can be extremely helpful for your customers. It can also be beneficial for you. Sharing a rough location like the city and country of where you’re located can help customers trust your business more. It can also help customers who may be in a different country where they’re unable to purchase from your business.
It can give the impression of traceability and let your customers know that if something goes wrong, there’s a real person out there to help. A local focus can also be key for SEO. Google is favorable to local businesses because they are always more likely to solve issues rather than those further away. It can also help local customers find your business and build up your customer base close to home.
4. Reasons Why Customers Should Contact You
You can reassure your customers that they are in the right place by listing out the reasons they may need to contact you. This is a great way to validate your customers and let them know you care about their questions and concerns. This list may include things like:
- Product questions
- Order support
- Project inquiries
- Exploratory calls
- Price lists
Even on your contact page, try to use words specific to your brand. The words you use on your website help search engines know where to rank your website. Almost every business in existence could have a contact page that reads “Contact us with any questions.” Using words that are specific to your business and your brand can help your website rank higher on Google.
5. Reasons Not to Contact You
Managing all of your inquiries can be a time-consuming process. It can require you to take an employee away from other important tasks to solely focus on managing them. It also can become frustrating or even boring to be answering the same questions repeatedly.
Your website should also have a frequently asked questions page so this can be avoided. Make sure to include a link to your FAQ page on your contact page. You should also include links to any other key pages that contain helpful information. These pages could include deliveries, returns, about, careers, etc.
6. A Great Design
Sometimes, your contact page may be the only page a customer sees other than your homepage. It may even be the only page they may see. Your contact page should be just as well thought out as your homepage.
Make sure that your branding, fonts, colors, etc. are all cohesive with the rest of your website. You can include images or other items to make the page more interesting. Just make sure nothing distracts from the main purpose of the page. This is one of the most important and essential features of your contact page.
The contact page is often overlooked or a last-minute afterthought. Businesses can fail to realize that it is actually one of the most vital pages you can have on your website. No page on your website should be a last-minute afterthought. Make sure that the design of your contact page is cohesive with your branding and well thought out.
At Webaholics, we put extra care into every page of your website. Contact us today to start your professionally designed website.