Your homepage is one of the most essential parts of your online business. It’s the first thing potential customers see when they click on your website. Think of it as your virtual storefront. There are many elements that go into creating a great homepage. Within a few seconds, your homepage should introduce the product that you’re selling and encourage customers to continue further into your website. Although there are many more, here are 5 features your homepage should have for a successful online business.
1. Your Company Logo
Your company logo should be located at the top of your website. This way it’s always visible and easy to access. Your logo is a representation of your brand and your products or services. It’s a key element for clients to recognize and remember your brand.
The company logo on a website can also double as a link back to your homepage. This is another reason why you’ll want it to be in an easy-to-access location.
2. Call to Action
The main goal of your homepage is to capture the interest of your potential customers and nudge them to continue into your website and purchase your product. Having a call to action front and center is a great way to get visitors to visit your interior pages and start shopping for your products. Call to action buttons or sections can lead to a variety of places. These can include contact forms, subscription enrollment, email list enrollment, or even straight to purchasing your product.
The easier you make it for your potential customers to click your call to action, the better chance you have of turning them into returning customers.
Your website needs to tell visitors what you have to offer within just a few seconds. A well-thought-out headline can help tell your visitors what you have to offer. Although it’s just a few words, it is one of the most important pieces of copy on your website.
It’s impossible to write a headline that everyone who visits your site will connect with. Instead, try to split your audience into 3 sections and target the section who you think is most likely to follow through using your call to action.
Even though your sub-headline isn’t as important as your headline, it still plays an important role in getting the conversions you’re looking for. The sub-headline should complement the headline and give a brief description of what your business does or what products you sell. You can find one pain point your customers have that your product can solve and base your sub-headline off of that.
5. Quality Images
Most humans are naturally visual creatures. Using an image or a short video to show off what you’re offering can entice visitors to buy your product. Make sure to use an image that can drive action and tell the story of your product and your business. You can optimize your images for your mobile users by using high-quality images that have a reduced file size.
Also, add alt text to your images so they can be accessible to customers who use a screen reader. This can also take your SEO up a notch.
Your homepage is your one chance to make a lasting impression on your website visitors. You want to make sure that it’s enticing enough to capture their attention in the first few seconds. All of these features are key to catching your customer’s eye and nudging them towards making a purchase.