At Webaholics, we sometimes like to have fun in the office and on the web and social media, including sharing and promoting memes.
Memes are a great way to show you have a funny side on the web, but it’s also an opportunity to learn new online marketing tricks.
Here are some steps to create and get the most attention on a meme.
Just like online marketing, there are specific memes that are targeted to grab the attention of different groups.
Any group can also be targeted with the use of marketing segmentation, where we split people up with demographics, behaviors, activities, interests, and opinions.
With our expertise being in web design and online marketing (what a shock), we like to have our memes target other computer nerds or entrepreneurs like us – who will actually get our jokes.
A big rule of thumb for meme design is that it has to be either relevant or popular in order to grab attention.
Some people create memes that are very targeted towards their interests, but in order to get the biggest hits, a meme needs to be universally understood by many people. One example can be seen with this Dwight meme on the right.
Everybody at least has an idea on who this character from The Office is because it’s a very popular TV show that a lot of people can relate to.
Once you have found your target and have an idea that will be relative to that audience, the fun part now begins!
Creativity is a must-have for memes, and the more creative you are the better. Some creative ideas can be simple for people to understand, or more difficult to make them think. It all depends on your target audience!
One great example for a meme that web designers would understand is the one on the left.
For those who understand web browsers, Internet Explorer is known as the worst of the worst. We consider IE to be “the devil” of sorts, and the rest of the web design and online marketing community can back us up on that statement.
We wish that Microsoft would get a brain and give up on IE, but so many people still, unfortunately, use this terrible browser (yes baby boomers, we’re talking about you).
So as a result, we find this meme to be very creative and of course funny!
So you have your audience, found a relevant topic, and made a very creative or funny meme, so what’s next?
It’s time to show it off and get all the laughs and attention you dreamed of.
Share your meme as many outlets as you possibly can whether it be a blog, syndication sources like Reddit, or social media outlets including Facebook, Twitter, Instagram, Tumblr, and others.
Once the sharing begins, make sure that you target your meme using as many hashtags as possible.
An example for the meme on the right can include a hashtag like #programmer. This will send your meme to filters that your target audience is looking at.
With all these steps combined, you should gain a lot of attention with likes, shares, comments that will determine if your meme is a success.
If so, prepare for the LOL’s!
We like to have fun with memes, but we also learn a lot from these steps because they are a more simplified form of online marketing.
In our spare time, we like to mess around with memes and other online media as a method of research. By learning and perfecting these steps, we can turn to what we learned to other clients to help their marketing on a larger scale.
It’s just one of the ways we experiment and gain new insight about online marketing.