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When it comes to sales leads speed matters. More than ever before customers searching for solutions want their answers now. In the sales game if you snooze, you lose. So how important is a speedy response, really?

Customers Want Real Time Interactions 

80% of B2B buyers expect real time responses from companies either immediately or within one hour of their inquiries. This mindset is shared by customers as well, with 67% wanting the same response time.

7x More Leads if You Respond in an Hour

In a recent study by the Harvard Business Review researchers found that firms who contacted a lead within an hour were 7 times more likely to qualify the lead. These same firms were 60 times more likely to have a meaningful conversation with a decision maker than competitors who waited 24 hours or longer.

This seems like common sense, the quicker you respond to a customer, the more likely you are to earn their business. But, are average response times really changing?

Only 37% of Companies Respond Within an Hour

The average response time of companies who respond to customers in at least a month is 42 hours. Only 37% of the 2,241 companies audited in the United States responded within an hour.

As business owners we understand that there is more to the equation of gaining new customers than just responding quickly. You can win clients over in many ways. Whether that’s the quality of products you offer, how your services solve their problems, or how you directly improve their bottom line, the list goes on and on. Regardless of how you are filling your customer pool the variable of speed is more important than many of us realize.

50% Leads are Won Through Speed recently performed a study asking, when is the most profitable time to call a web-generated lead? The results were shocking, “…the odds of making a successful contact with a lead are 100 times greater when a contact attempt occurs within 5 minutes, compared to 30 minutes after the lead was submitted. Similarly, the odds of the lead entering the sales process, or becoming qualified, are 21 times greater when contacted within 5 minutes versus 30 minutes after the lead was submitted.” When 35%- 50% of leads become customers to the first company to respond it is crucial to improve response rates across the board.

The Solution is Lead Automation

Lead automation is the ultimate tool for providing customers with speedy response times so no leads are lost. Our system at Webaholics is completely customizable to exactly how you want your lead contacting performed. We will support you through building a sound strategy, developing a progressive profiling system, and optimizing your whole sales process.

Whether you’re interested in effortless follow up, live chat, or automatic scheduling and emailing, we are here to help. Send us an email at or call at (801) 890-3839.

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