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Progressive Web App: The Case for E-Commerce Businesses

By February 21, 2020 No Comments
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In the world of online shopping, companies are doing all they can to find an edge over their competition from pricing changes and shopping deals to free and two-day shipping. 

These methods can bring customers through the door, but what’s the best way to keep customer retention at a healthy rate while keeping your bounce rate down? The answer is quite simple: think mobile.

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Over the past decade, more consumers are buying, selling, and browsing products on mobile devices. In 2019 alone, 80% of the US population owns a smartphone while 16% of them use it exclusively to go online.

Amazon, one of if not the largest online retailer, spent two-thirds of their digital advertisement budget on cell phones and tablets last year.

How to Improve Your Mobile Site?

After reading the stats mentioned above, it’s probably a good idea to make certain your website is built for mobile and desktop devices. If your business has already taken care of that task, you’re off to a good start, but what further improvements can you take to keep customer retention and loyalty up? 

The answer still lies within mobile devices by taking the next step and converting your e-commerce shop into a Progressive Web App.

What’s a Progressive Web App?

Think of a Progressive Web App (PWA) as a website that is built like a mobile application. 

There are many benefits to converting your website to a PWA, but here are just a few that are the main talking points:

  • Mobile: PWA’s are built specifically for mobile devices from smartphones to tablets.
  • Speed: Compared to a normal website, PWA’s can take seconds to load, which keeps customers on your site longer.
  • Reliability: No matter where you are, since PWA’s have less load time, sites can still be loaded in a speedy manner.
  • Conversions & Engagement: Because of all the reasons listed above, customers are more likely to convert and purchase products because these factors tend to result in higher engagement.

What’s the Big Deal?

If you have come this far in this post and think to yourself, “Why does this matter to me and my business?” it matters, because turning your site into a Progressive Web App can lead to not only increased visits and engagement, but also improved conversions, sales, and in the end, better profits and an amazing return on investment.

How do I Make My Website a Progressive Web App?

Turning your sluggish e-commerce site into an engaging speed-demon of a PWA can be a simple process.

There are multiple routes a business can take to convert their website into a PWA, but all in all it can be a cumbersome experience if you don’t know what you’re doing. 

The best start you can have in the process of creating a PWA is having your site pre-built on WordPress.

With WordPress, conversion to a PWA can be simple with little to no down time. This is thanks to multiple plugins available to the public that will assist in website to progressive web app transformation.

How can Webaholics Help?

If you or the employees at your e-commerce business are too busy or don’t have the skill set to take the time to develop your site into a PWA, let the team at Webaholics assist you.

At Webaholics, we are not only experts at PWA conversion, but with our extensive e-commerce knowledge, we can turn your simple online store into a conversion machine with WordPress, Data driven design and custom development. 

Take your e-commerce site to the next level. To learn more give us a call at (801) 890-3839 or shoot us an email at info@webaholics.co.