What is Multichannel Selling and How Does it Benefit You?
Multichannel selling is the practice of using multiple sales channels to sell your products. In an online sense, this may mean selling on Amazon, eBay, Etsy, and your own e-commerce store, to name a few.
Multichannel selling is a great way to grow sales because it allows you to collect a lot more data on customer purchases, and gives your products more exposure to different audiences. In addition, selling on multiple channels makes multi-channel marketing easier as well. For example, Amazon and Google Shopping both offer paid advertising options and the option to feature certain products.
Multichannel selling is actually easier than you think. WooCommerce, Shopify, and most other platforms offer many plugins or extensions where you can easily upload and manage products on other sales channels. Unfortunately, each sales channel is different and may require manual changes from time to time. If you are looking to make this process as easy as possible, it may be worth looking into some multichannel listing software.
Featured Products and Strategic Product Placement
Each sales channel operates differently when it comes to featuring products, but there is one key similarity. Every channel has the same goal, which is for more customers to shop on their channel. Therefore, they want to make the shopping experience for customers as easy as possible.
Google and Amazon both reward sellers who upload detailed and accurate product attributes, and Amazon even goes a step further by rewarding sellers who have the best prices, best reviews, best inventory, and more, by featuring those products in the buy box.
Google will penalize sellers who don’t have accurate product data by shutting down their merchant center accounts and not letting them sell on Google Shopping.
Are You Ready For More Sales?
If you aren’t sure which channels will benefit your business the most, or you don’t know if you should use additional listing software, reaching out to an expert will save you time and guesswork. At Webaholics, our e-commerce team is happy to answer any questions that you may have.