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6 Tips to Prepare Your e-Commerce Business For 2022

By January 3, 2022No Comments

With the new year beginning this past weekend, it’s a great time to take a step back and look at how you can prepare your e-commerce business for 2022. This is the perfect time to reflect back on how your business performed over the past year. You can account for what worked well in your business and what areas might need some improvements. Here is our list of tips on how to prepare your e-commerce business for 2022.

1. Review Your Marketing Strategy

The new year is the perfect time to assess your marketing strategy and how well your tactics have been working for your business. Taking a look back at the last few months and seeing what marketing tactics have been successful and which have not is a great way to step into the new year on a high note. Starting the new year off with a strong marketing plan is one of the best things you can do for your business.

Looking for more tips on how to market your e-commerce business online? Click here for our blog post on e-commerce business marketing.

2. Build Your Community

Focusing on building your community early on will help ensure your success in the new year. One way to build up your audience is to have potential new customers come to you. One example of how you can do this is to create a Facebook group for people who love using what you have to offer. By creating a space where people can relate to each other and your business, you are having your audience create warm leads for you.

For example, if your business sells unique coffee mugs, create a group for people who collect fun and interesting mugs. Then, they will have a space to enjoy their interest while also having a direct link to your unique mug business. This is a great way to get your audience to do the work for you and ensure you get the customers you desire.

3. Consider Creating a Referral Program

Creating a referral program is a great way to get some new customers for your business. You can offer your current customers a discount or something extra for bringing their friends and family into your community. When you’re offering something a customer already loves, it’s easy for them to want to share it with the people they know. Make sure to make it worth their while and give them a great deal. This is another easy way to have your customers do the work for you. This way, you can get some new customers off of some positive referrals.

4. Update Your Shipping

Shipping is one of the most important parts of running an online business. Customers are looking for the product that ships the fastest and the cheapest these days. If you want customers to love your business and continue to shop with you, offering fast and free shipping is the best way to keep up your business.

No buyer wants to wait more than 3 days to receive their order from you. Even if you have to eat the cost, paying for the fastest shipping will ensure you have some happy customers. The same goes for offering free shipping in your business. Adjust your prices if you need to and offer free shipping for all your orders.

It’s more than likely that a customer will pay more for a product just to receive free shipping. Updating your shipping prices and methods is a great way to start off the new year on a positive note with your customers.

5. Consider Investing in Influencer Marketing

Influencers have become a huge part of online marketing in the past few years. There are probably influencers out there right now making content that could pair perfectly with your product or brand. Do some research to find some influencers who you think could work well with your product. Also, make sure to find influencers whose audience has a need for what you’re selling.

Once you find a few, start to build a relationship with them and talk to them about their terms for marketing your product to their followers. This type of marketing can be extremely effective, especially if the person has a large following. Some of the best places to start will definitely be Instagram and Tik Tok. These two social media platforms have become the biggest places for influencer marketing in the last year.

6. Update Your Website

If you haven’t updated your website within the last 3 years, 2022 is the perfect time to give it a refresh. Now that the holiday season is over, site traffic will be slowing down and give you an opportunity to launch a new and improved website. This is a great time to take a step back and look at what’s been working for you on your site and what hasn’t. Even if it’s a small refresh, it can make a huge difference. Just making a few small tweaks and changes can improve the overall functionality of your website.

We hope these tips will help you prepare your e-commerce business for 2022 and give you a head start on your business this year.

At Webaholics, we specialize in creating new and improved websites, especially for e-commerce businesses. We would love to work with you in 2022 to get your new site up and running. 

Ready to get your new website built? Call us at (801) 890-3839  or email us at info@webaholics.co to get started!

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