Why is an effective landing page crucial to the success of your eCommerce business?
An effective landing page allows for lead generation and lead generation is the first step to converting sales. Lead generation in eCommerce is when someone shows interest in products that you offer. This can be captured and tracked in the form of clicks, subscribes, free trials, and more. This article outlines the three most important landing page features and how you can use these features to generate leads and ultimately make a sale.
1. Enhance Your Landing Page with SEO
SEO stands for Search Engine Optimization. This is extremely important because it allows customers to find you when they are searching the web. When your pages are ranked higher within the search engine, it is easier for customers to find you.
You can use SEO as an effective landing page feature by writing unique and engaging content and using relevant and strategic keywords. Make sure Google is crawling your page, have a proper URL, optimize images with alt tags and avoid broken links. Here is some more detailed information on SEO for small businesses.
2. Focus on Design
Your landing page should be simple, relevant, and enticing. These are the three most important design elements. Someone who clicks on your landing page will likely click away if the page is too cluttered, doesn’t include what they searched for, or isn’t visually appealing.
Images and videos are a great way to make your page visually appealing, and having a simple call to action that stands out is a great way to track those lead generations. You’ll also want your brand or logo somewhere on the page so that the page looks like it belongs on your website, and potential buyers know who is providing the content.
3. Make Your Landing Page Mobile Friendly
If you don’t have a mobile-friendly landing page, you are missing out on sales BIG time. As of 2022, the majority of people now prefer mobile shopping over any other source. An easy way to determine if your store is mobile-friendly is to test it out yourself.
If you determine that your site does not offer a mobile-friendly UX, there are a few solutions. Depending on the platform your site is built off, you may be able to install a plugin. However, the easiest and the most efficient way to make your site mobile-friendly is to consult with a digital marketing specialist.