Digital Marketing

Instagram: A Modern Marketing Method for your Business

By January 27, 2017 No Comments

Why You Should Consider Instagram

Have you ever noticed a fitness model on Instagram that has over 10,000 followers? There are hundreds of businesses that try to use people like that to market their product – and it’s proven to reap results.

So what should local businesses do to attract followers? What is the result we look for with Social Media?

The answer to these questions has less to do with followers and more with traffic.

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#Hashtags

Customers utilize Instagram more than Twitter or Facebook when it comes to finding products or services.

A helpful tip is to put the hashtags in a separate comment from the actual picture caption. This way it looks less like hashtag spam when your followers see your pictures.

Your niche market will determine the type of hashtags you use. This will also help you find competitors and compare strategies. Take a look at postplanner.com for a closer analysis on what hashtags work best for your business.

Reach Young and Upcoming Demographics

Most Instagram users are between the ages of 18 and 34 years old. This brings a great demographic for businesses that attract younger customers.

Instagram is a great networking tool to get undergrads, grads, and insightful thinkers to hear about what they could bring to your team.

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Social Media is the ultimate method of marketing to customers of all ages. It has shown that even the younger demographic follows brand accounts on Instagram, giving those brands a great opportunity to connect with its customers.

Sponsored Ads

Have you ever noticed those ads that pop up as you’re scrolling through Instagram?

It’s really easy to get your own business sponsored on Instagram!

The great part of sponsored ads on Instagram is how organic they look to the viewers. When a viewer sees it in their feed, there is nothing else next to the ad, no side margins for other things.

When you decide to sponsor your business, choose carefully what image will represent your business. Make your display ads enticing and memorable to catch your customer’s eye.

Take a look at an example from our Webaholics Instagram:

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Build a Closer Connection to your Customers

When you can walk into a store or coffee shop and know the workers by name and they know yours, you build a more loyal relationship.

Customers want to know that they’re supporting people they actually like. When you make the Instagram more personalized, customers know that these people create a good work environment.

The culture of a business also benefits a lot from Social Media. Businesses can give recognition to employees and celebrate accomplishments as a team. Customers will feel more involved and motivated to be a part of receiving services while supporting people they built a connection with.

How Can Webaholics Help?

If your business is in need of any Digital Marketing assistance, we’re the team to call!

To learn more about our Social Media Marketing techniques and how we can help your branding, give us a call at (801) 432-0676 or shoot us an email at info@webaholics.co.