Updated, Modern Design: C. R. England’s main motivation is to transform their website to give everyone a more simple, organized platform to communicate their marketing message.
In order to create structure, we took the site design in a new direction. This includes using next-gen graphics, simple icons, and high-quality images and videos.
Mobile Responsiveness: One major component C. R. England’s old website was lacking was the ability to become responsive on smartphones and tablets.
Mobile websites are essential for modern online marketing, and C. R. England was losing a lot of potential profits due to the old site not having mobile capabilities.
The new website is designed to respond to many different screen sizes for customers and truckers who are on the go – which is a key demographic for the trucking company.
Ready for Truck Drivers: The new website for C. R. England was built to not only to cater to potential and current customers but to their key force for making their business run: Truck drivers.
The new website was built with truckers in mind with multiple pages and features that are catered to them.
This includes pages for careers, truck driving schools, programs, benefits, and more.
C. R. England’s truck drivers are the main reason why the business is so successful in the transportation industry, so having a website involving their source of business and employment is a must.
Keeping Tradition Alive: Being in business since 1920, C. R. England has a long and proud tradition of keeping America on the move.
The website illustrates the proud history of the England family from their humble beginnings during the Great Depression to being one of the most successful transportation company in the United States.
The Company History page has an interactive timeline on how four generations of the England family transformed their company over the course of almost a century.