4 Tips and Tricks To Optimize Facebook Ads
Choosing how and where to invest your time and money on advertising can be tricky. Here are four streamlined ways to make Facebook Ads work for you.
Many companies end up wasting money and throwing resources down the drain because they have no strategy or don’t understand how to use it. Hopefully, that’s not you.
All it takes to succeed is a little knowledge of how Facebook advertising works and what some of the best practices are. We are here to help with that!
Facebook has an awesome tool to maximize your earning potential with Facebook Audience Insights. This will mine the data available on Facebook and show you exactly who your audience is, based on people who already follow your page.
This saves a lot of time and money, allowing you to focus on the quality of the ad and avoid wasting time on targeting. This tool will allow you to know who exactly which users are likely to follow through with your ads.
Use Captivating Media
A huge downfall for many companies is the media they chose to use. Make your media captivating. Facebook users will scroll through many pictures on their feeds; yours needs to pop! Visual content is far more influential than text.
Any marketing professional will tell you that you don’t have to use images of your business, product, or service. What matters is that the imagery that you’re using is relevant and that it catches people’s eyes and haves them read your ad.
In order to create a great Facebook Ad Campaign, using Facebook Business Manager is a must.
Establish A Realistic Strategy and Budget
It is critical that you set a bid strategy and budget. Otherwise, you will end up spending way more than intended. Facebook Ads makes this easy by allowing businesses to use what’s known as Optimized CPM (Cost per thousand).
This tool is giving Facebook permission to bid for ad space based on your personal constraints and goals you have provided. Generally speaking, this will allow you to maximize your budget and overspending. Until you have a better idea of how much ad space cost and how to allocate your budget, it’s wise to let Facebook take care of this aspect of your marketing campaign.
Creating a great Facebook Ad campaign is about understanding the platform and using the features they provide for you. Putting the platform you’re using first and then creating the ad itself is key.
Lastly, stay relevant! Optimize your Facebook Ad by staying on top of what’s trending, new features, and who your audience is. Using these tips will help you have a killer ad campaign.
How Can We Help?
At Webaholics, we know a thing or two about creating great marketing campaigns with Facebook Ads. If you’re looking for some good advice or even developing a strategy, our social media team will be more than happy to help!