There are several things in life we take for granted. For example, the amount of work it takes to grow coffee beans, the creation of a freeway system that gets us to work, and how fast the websites we visit are.
Today, website speed is one of the vital components that keep websites and online businesses afloat. Here are some reasons why you should keep your site up to speed.
Consumers Expect Speed
Thanks to the “mobile first” approach to online business, everything on the internet is measured by how long it takes to load a task or a web page.
Consumers expect speed. Imagine if the next time you’re on Amazon during Prime Day and their website took more than five seconds to load. Your immediate reaction would be, “what’s wrong”, and you’d be right.
Businesses Rely on Website Speed
Businesses have to consider how much money is being left on the table.
Consider the following statistic from Kissmetrics. 79% of shoppers who are dissatisfied with a website’s performance are less likely to shop there again.
If a business cannot sustain a short-term/long-term consumer platform due to website speed, there will never be a return on investment.
Website Speed is Key for SEO and Ranking
Another aspect of online marketing that is vital for web pages to grow is SEO. Search Engine Optimization is how Google chooses what content is worthy of displaying when people are searching for content.
In order for Google to value website content, they use indicators. These indicators calculate the amount of time a user spends on a website and the speed of a web page.
If your site has neither, then you will not be on the first page of Google’s results. Which, more than likely, means people miss out on your business.
What Can I Do?
Now that the fear of Google has been placed on your website, the question becomes, “What can I do?” And luckily, the answer is a lot.
WordPress optimization guru, Tom Dupuis, has an article expressing all the different avenues you can take in order to decrease the load time of your website and improve conversion rates.
Our first recommendation is to gather data about your website’s speed. This is how you know where your website can improve. Using sites like GTmetrix.com or Google’s tool, PageSpeed Insights, can provide this valuable information.
After that, look at who is hosting your website and see if there are better hosting options that can fit into your budget.
How Can We Help?
Website speed is important especially when it comes to how it affects potential revenue that you could be missing out on.
If you’re looking to switch hosting providers, consider choosing Webaholics.
Our hosting is brought to us by AWS, one of the most powerful web servers in the world, with prices starting at $12.99 a month!