As an established Amazon seller, it can be overwhelming to stay up to date on Amazon’s rules and changes. Not to mention there are hundreds of metrics on the platform and competition is tight. Skip the 50-step guide to selling on Amazon and instead, focus on these few Amazon seller tips that are guaranteed to crush your competition and increase sales.
Win The Amazon Buy Box
What is the Amazon Buy Box?
If you’ve ever shopped on Amazon, you know the importance of the buy box. Imagine someone shopping. Most shoppers just need a few clicks to choose their product. First, they type what they are looking for into the search bar, then they click the picture of what they want. Lastly, a white box on the right-hand side of the page shows up on the product listing page and the consumer can easily add to the cart. Shoppers know that Amazon does the hard work for them in finding the best seller to fit their needs, so there is no need to shop around for better prices or faster shipping. As a seller, never forget that most shoppers buy through the buy box.
How to Win It
Winning the buy box doesn’t require any voodoo magic or tapping into algorithmic secrets. It just takes common sense and putting yourself in the buyer’s shoes. Remember that all the buyer really wants is their product quickly and for a good price. By order of Amazon’s ranking of importance, here are all the thematics that matter to get your products into the buy box.
How you ship the item is the most highly ranked way by Amazon to get in the buy box. Fulfilling by either FBA or seller fulfilled prime is the way to do this. Prime was created as the holy grail of shipping options, so Amazon prefers it. In order for your products to offer prime shipping, they must ship seller-fulfilled prime or Amazon FBA. Seller-fulfilled prime can be a good option if you want full control over your products or are shipping something heavy and want to avoid extra fees with Amazon.
The landed price is the total price that the buyer is paying, including shipping. Generally, the lower the price, the more buy box share you get. However, if your performance metrics are much higher than competitors, you may be okay with pricing higher and retaining the buy box.
This refers to the time in which the seller promises to ship the item to the customer. The faster you ship, the better off you are.
Backordered items technically can make it into the buy box, but Amazon is always going to favor the sellers that actually have the items in stock. Keeping items in stock should always be a priority.
Additional Performance Metrics
This is all about basic housekeeping and generally keeping customers happy. Keep a low order defect rate (calculated with A-Z claims, negative feedback rate, and service chargeback rate). Keep high feedback scores. Avoid late shipments to keep this score low and keep the on-time shipment rate high. Send full tracking information with your delivery. Lastly, make sure to respond to your customers within Amazon’s recommended response time. Waiting over 24 hours to respond can hurt your customer service rating.
Create Optimized Amazon Product Listings
The first step in optimizing product listings is to make sure that they are getting seen by customers. The two ways this occurs is through SEO and Amazon PPC. You will also want to make that your images are high quality when you upload them. Make sure to tell a story with your product listings/make them interesting to read. Lastly, implement a flexible pricing strategy for your products.
How to Make Your Amazon Products Seen
Upload Quality Images
Tell a Story With Your Product Description
Implement a Flexible Pricing Strategy
Now that you know how to gain the buy box and optimize your product listings, you are ready to increase those sales. Amazon can be overwhelming, but focusing on these two strategies will be most beneficial in the long run. If you still have questions on how to improve your Amazon sales, don’t hesitate to contact an e-commerce expert.
Ready to take your Amazon business to the next level?